While studying neuropsychology at Florida Institute of Technology, RBC Launchpad Music Entrepreneurship Program participant Paris Junior Roserie grew a passion for entrepreneurship and collaboration.
In Late 2017, Roserie co-founded Alternateº alongside creative artist Dylan Joshua, establishing the brand from the music they created. The Alternateº brand seeks to bring awareness to social issues, such as depression, isolation in the modern age and the examination of social constructs, while presenting these concepts through visual aesthetics.
At Alternateº, Roserie describes how his role as talent manager serves to optimize the artist—finding opportunities for placements, securing event appearances, offering emotional support, and building a positive image of the artist.
Seeing the role of talent manager as the connection between production and fanbase allows him to manage the multitude of roles and tasks he continuously serves.
As a creative entrepreneur, Roserie seeks to foster a consistent, organic fanbase to increase the level of engagement of new products, whether it’s an event experience, album or merchandise release.
“Fans are like currency in this industry, so building your fanbase is like building your bank account,” Roserie explains.
Roserie’s subsequent undertaking, Camp2085, grew out of necessity to create a space to focus on projects with his teams. Roserie found opportunity in building a production camp for artists that provides overnight accommodation and a social work space as an all-inclusive proposition, rather than relying on expensive, on-the-clock studio time. Camp2085 has been a successful resource for enabling artist development and team building.
At Artscape Daniels Launchpad, Roserie was invited to be part of the RBC Launchpad Music Entrepreneurship Program which provided mentorship, workshops, tools and community resources. Paris notes “Passion for Paychecks” by Lynn Banks and Jessica D’Angelo’s “Growing your brand through events” workshops as being the most influential.
Providing an opportunity to learn, grow and collaborate, Artscape Daniels Launchpad focuses on supporting emerging artists by providing a space for artists to network and learn from experts in their respective fields.
“This place brings people together,” Roserie explained. “You’re building relationships with like-minded individuals through attending workshops and events together on a consistent basis.”
Most importantly, the ability to learn, adapt and optimize unique opportunities have provided tremendous growth. During the RBC Launchpad Music Entrepreneurship Program, Roserie forged business partnerships, made friendships for creative collaborations, and gained insight on conquering roadblocks in his work as a talent manager.
“There’s been several instances where I’ve came to a roadblock with a particular part of a project, and another Launchpad member referred me to someone they’ve worked with or even offered to help,” recalled Roserie. “This type of [community] support is priceless.”
Roserie hopes to pay it forward.
On June 11 from 4pm-5pm, join Paris for a free workshop covering different strategies on how to build your fanbase. He will provide tips on playlist marketing, ad marketing, and brand marketing. And he will also give some insight into key music industry software and release strategies that can help reach more fans, build your resume, and create more opportunities. Register here.
Talent manager and RBC Launchpad Music Entrepreneurship program participant, Paris Junior Roserie
About the author: Benny Tan is a digital media professional who supports digital content creators at Artscape Launchpad’s Digital Media Lab. Benny has studied Business Management at Humber as well as Film Production at Full Sail University in Florida. Prior to Artscape, Benny has worked at YouTube Space Toronto as well as on various Film and TV productions across the US and New Zealand, including Shannara Chronicles and The Breaker Uppers.