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October 7, 2021 @ 4:00 pm


A go-to-market strategy outlines the process of launching a new product or service in-market or an existing product in a new market, ultimately, it’s the way in which your business creates awareness, desire, and distribution for target audiences in a scalable and repeatable way. This workshop explores the opportunities, considerations & challenges facing small businesses today and the best practices to help connect with customers, bring new products/brands to life, and drive profitable consumer actions.


– 4 Key Components of a GTM strategy: Product/Market Fit, Target Audiences, Competition & Demand, Distribution
– Distribution Channels Deconstructed: D2C vs Wholesale vs Affiliates / Partnerships
– Best Practices, Techniques, Tools & Tips.
– Successful GTM Case Studies


Michael is an entrepreneur + consultant who specializes in Brand Strategy + Development, Digital + Growth Marketing, Creative + Content Strategy.

Having graduated with a B.Sc. Marketing, Innovation & Technology from Dublin City University and implementing progressive strategies for a number of industry-leading digital media companies, Michael joined bold. studios, an award-winning creative production studio as Digital Director in 2017. Working with bold.’s production team, more than +5,000 pieces of video content were created during my time there for global brands such as Facebook, Google, Microsoft, Jameson, Proximo Spirits, Red Bull & many more.

Michael moved to Toronto in 2019 to launch ALLSORTS_, a new world cultural consultancy that leveraged strategic think, a proprietary technology stack + global network of creative consultants to help brands form meaningful connections with the sub-cultures to aspire to live within.

He joined Mike-Paul I Atelier as Marketing Director in 2020. His role at the luxury tailoring brand + creative agency was to understand the forces influencing consumer decisions within the marketplace, develop creative campaigns that resonate with target audiences, and drive E-Commerce growth for the D2C brand and creative service clients such as Aston Martin, Walt Disney Studios, Ritz-Carlton.

In 2021, Michael joined Greenhouse Juice Co. as Director of Ecommerce + Growth to help the brand realize its vision to offer widespread, sustainable access to plant-based nutrition and wellness of the highest quality.

You can find out more about Michael by checking out his LinkedIn

General Admission: $30 + tax

Launchpad Members enjoy 25% off all programming.

Join Zoom Meeting

The zoom link and password will be sent in your ticket. Please make sure to check your email.

Photographs and/or video will be taken at this event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser.


October 7, 2021
4:00 pm
Event Category:
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Artscape Daniels Launchpad
East Tower, 130 Queens Quay E 4th Floor
Toronto, Ontario M5A 0P6 Cameroon
(416) 520-5908
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